{"product_id":"m-21-heavyweight-crew-neck-sweatshirt-danish","title":"Good Measure M-21 Heavyweight Crew Neck Sweatshirt","description":"\u003cp\u003eThe Good Measure M-21 Heavyweight Sweatshirt in Danish Blue is made in England from 480GSM loopback cotton jersey, custom-knit in small batches by one of the UK’s last heritage mills. With a reverse weave construction to reduce shrinkage and maintain shape, reinforced bar-tacked seams, and a traditional fit, it delivers vintage sportswear durability with modern-day comfort.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMade in England using heavyweight 480GSM loopback jersey\u003c\/li\u003e\n\u003cli\u003e100% cotton; custom-knit in small runs for unmatched quality\u003c\/li\u003e\n\u003cli\u003eReverse weave build inspired by classic US athletic wear\u003c\/li\u003e\n\u003cli\u003eDouble-thickness ribbed side inserts for movement and strength\u003c\/li\u003e\n\u003cli\u003eRibbed V-insert at the neck; cover-stitched seams throughout\u003c\/li\u003e\n\u003cli\u003eBar-tacked ends and reinforced shoulder stress points for durability\u003c\/li\u003e\n\u003cli\u003eBack neck crescent finish for added comfort and structural support\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEveryday wear when you need heavyweight comfort\u003c\/li\u003e\n\u003cli\u003eLayering during colder seasons or transitional weather\u003c\/li\u003e\n\u003cli\u003eFans of heritage sportswear and made-in-UK craftsmanship\u003c\/li\u003e\n\u003cli\u003ePost-training or relaxed off-duty wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle, Fit \u0026amp; Sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTraditional fit; true to size\u003c\/li\u003e\n\u003cli\u003eRib side panels offer flexibility and movement\u003c\/li\u003e\n\u003cli\u003eExpect 5–10% shrinkage in length after washing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWash cold to preserve fabric integrity\u003c\/li\u003e\n\u003cli\u003eAir dry flat; avoid tumble drying to reduce shrinkage\u003c\/li\u003e\n\u003cli\u003eIron on low if needed; do not bleach\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eWill this sweatshirt shrink?\u003c\/strong\u003e\u003cbr\u003eYes—expect 5–10% shrinkage in length only. Width is preserved by the reverse weave design.\u003cbr\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eWhat makes this sweatshirt special?\u003c\/strong\u003e\u003cbr\u003eIt’s made from heavyweight 480GSM loopback jersey in small batches by a UK-based mill known for traditional craftsmanship.\u003cbr\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for layering?\u003c\/strong\u003e\u003cbr\u003eYes. The substantial weight works well over tees or under jackets in cooler conditions.\u003cbr\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eIs the M-21 oversized?\u003c\/strong\u003e\u003cbr\u003eNo, it follows a traditional fit with a structured silhouette. Order your usual size.\u003cbr\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eWhere is this sweatshirt made?\u003c\/strong\u003e\u003cbr\u003eEvery M-21 is made in England using fabric knitted by one of the country’s last heritage textile mills.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003c\/p\u003e","brand":"mysite","offers":[{"title":"S \/ Navy \/ Danish","offer_id":67045445337133,"sku":"M21-LS-HWC-STD-DAN-SML","price":77.1,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ Danish","offer_id":67045445369901,"sku":"M21-LS-HWC-STD-DAN-MED","price":77.1,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ Danish","offer_id":67045445402669,"sku":"M21-LS-HWC-STD-DAN-LRG","price":77.1,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ Danish","offer_id":67045445435437,"sku":"M21-LS-HWC-STD-DAN-XLG","price":77.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/9619\/6397\/files\/GoodMeasure_M-21HeavyweightCrewNeck_Sweatshirt_NavyDanish_01.jpg?v=1784274247","url":"https:\/\/www.velvetporch.shop\/products\/m-21-heavyweight-crew-neck-sweatshirt-danish","provider":"My Store","version":"1.0","type":"link"}