{"product_id":"m-20-heavyweight-hooded-sweatshirt-danish","title":"Good Measure M-20 Heavyweight Hooded Sweatshirt","description":"\u003cp\u003eThe Good Measure M-20 Heavyweight Hooded Sweatshirt in Danish Blue is made in England from 480GSM loopback cotton jersey—custom-knit in small runs to deliver substantial weight and everyday comfort. Featuring a reverse weave for shape retention and bar-tacked seams for strength, it’s a nod to vintage US sportswear built with modern construction. Whether layered for warmth or thrown on post-workout, the M-20 is made to last.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli data-start=\"181\" data-end=\"241\"\u003eMade in England using heavyweight 480GSM loopback jersey\u003c\/li\u003e\n\u003cli data-start=\"242\" data-end=\"304\"\u003e100% cotton, custom-knit in small runs for premium quality\u003c\/li\u003e\n\u003cli data-start=\"305\" data-end=\"369\"\u003eReverse weave construction inspired by vintage US sportswear\u003c\/li\u003e\n\u003cli data-start=\"370\" data-end=\"448\"\u003eDouble-thickness ribbed side panels for structure, movement and durability\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"516\"\u003eRibbed V-insert at the neck and cover-stitched seams throughout\u003c\/li\u003e\n\u003cli data-start=\"517\" data-end=\"595\"\u003eBar-tacked ends and reinforced shoulder stress points for lasting strength\u003c\/li\u003e\n\u003cli data-start=\"596\" data-end=\"664\"\u003eTraditional kangaroo pocket and lined hood for everyday function\u003c\/li\u003e\n\u003cli data-start=\"665\" data-end=\"727\"\u003eBack neck crescent finish for added comfort and durability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIdeal For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEveryday wear when you need heavyweight comfort\u003c\/li\u003e\n\u003cli\u003eLayering during colder seasons or transitional weather\u003c\/li\u003e\n\u003cli\u003eFans of heritage sportswear and made-in-UK craftsmanship\u003c\/li\u003e\n\u003cli\u003ePost-training or relaxed off-duty wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle, Fit \u0026amp; Sizing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTraditional fit; true to size\u003c\/li\u003e\n\u003cli\u003eRib side panels offer flexibility and movement\u003c\/li\u003e\n\u003cli\u003eExpect 5–10% shrinkage in length after washing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWashing \u0026amp; Care Instructions\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWash cold to preserve fabric integrity\u003c\/li\u003e\n\u003cli\u003eAir dry flat; avoid tumble drying to reduce shrinkage\u003c\/li\u003e\n\u003cli\u003eIron on low if needed; do not bleach\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDoes this hoodie shrink?\u003c\/strong\u003e\u003cbr\u003eA small amount—expect 5–10% in length only. Width stays true to size.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eWhat makes the fabric special?\u003c\/strong\u003e\u003cbr\u003eIt’s a 480GSM loopback cotton jersey, knitted in limited quantities by a specialist UK mill.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eIs the fit oversized?\u003c\/strong\u003e\u003cbr\u003eNo, it follows a traditional fit—structured and true to size.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eWhere is it made?\u003c\/strong\u003e\u003cbr\u003eProudly made in England from UK-knitted cotton.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eHow does the reverse weave help?\u003c\/strong\u003e\u003cbr\u003eIt adds durability and prevents vertical shrinkage for a longer-lasting fit.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"mysite","offers":[{"title":"S \/ Navy \/ Danish","offer_id":67045190664237,"sku":"M20-LS-HCN-STD-DAN-SML","price":81.1,"currency_code":"USD","in_stock":true},{"title":"M \/ Navy \/ Danish","offer_id":67045190697005,"sku":"M20-LS-HCN-STD-DAN-MED","price":81.1,"currency_code":"USD","in_stock":true},{"title":"L \/ Navy \/ Danish","offer_id":67045190729773,"sku":"M20-LS-HCN-STD-DAN-LRG","price":81.1,"currency_code":"USD","in_stock":true},{"title":"XL \/ Navy \/ Danish","offer_id":67045190762541,"sku":"M20-LS-HCN-STD-DAN-XLG","price":81.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/9619\/6397\/files\/GoodMeasure_M-20HeavyweightHooded_Sweatshirt_Navy_01.jpg?v=1784273184","url":"https:\/\/www.velvetporch.shop\/products\/m-20-heavyweight-hooded-sweatshirt-danish","provider":"My Store","version":"1.0","type":"link"}